revived
A LIFT in ratings for this year's controversial series of Big Brother has seen Channel Ten bounce back from a dismal start to 2005 to win the key under-40 viewing audience.
In recent weeks, Ten has sometimes scored between 40 per cent and 50 per cent of all viewers aged between 16 and 39 nationwide.
Among that age group, Big Brother's share of the commercial TV audience is up by more than 20 per cent this year, says Network Ten.
The Monday night nomination episodes are up by more than 30 per cent.
The under-40 demographic is arguably the most lucrative - and profitable - in commercial television.
...
Ten's third-quarter profit announced last week was lower than expected, but Big Brother has revived the network's fortunes
[ Under-40s give Ten the numbers to ad up in prime time ]
In recent weeks, Ten has sometimes scored between 40 per cent and 50 per cent of all viewers aged between 16 and 39 nationwide.
Among that age group, Big Brother's share of the commercial TV audience is up by more than 20 per cent this year, says Network Ten.
The Monday night nomination episodes are up by more than 30 per cent.
The under-40 demographic is arguably the most lucrative - and profitable - in commercial television.
...
Ten's third-quarter profit announced last week was lower than expected, but Big Brother has revived the network's fortunes
[ Under-40s give Ten the numbers to ad up in prime time ]
posted by Dennis @ Monday, June 27, 2005
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